Colors

Fonts

Color Modes

Vector Vs Raster

COLOR PSYCHOLOGY

Is there such a thing as color psychology? Absolutely!
Colors influences our perceptions and thus our feelings and emotions towards what we are looking at. In other words, what are your customers feeling when experiencing your color branding?

 

Color Mixing

When selecting colors to mix and match, keep in mind HIGH CONTRAST = HIGHER VISIBILITY . You want your viewers to be able to read your content easily and fast. Below are just a few suggestions of great color combinations. There is some real chemistry between these colors!

VECTOR VS RASTER

Vector Graphics: Image created using mathematical lines and curves.

Raster Graphics: Image made tiny squares (pixels) with color information.

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FONT TYPES

Selecting between millions of fonts is a very difficult task but knowing the message that each font is telling your customer can help you pick one a lot easier and faster.

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CMYK vs RGB Color Modes

CMYK (Cyan – Magenta – Yellow – Black)  Most common printing mode

RGB (Red – Green – Blue)  Most common for web graphics such as your website

What Happens if I print a RGB file?

There will be a huge color variation in colors. We recommend working on CMYK to be able to print colors as close as possible.

SIMPLE AND TO THE POINT

The purpose of a sign is to let your potential customers know 4 things.

Who you are – What You Do  – How are you different – Where to reach you

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