Is there such a thing as color psychology? Absolutely!
Colors influences our perceptions and thus our feelings and emotions towards what we are looking at. In other words, what are your customers feeling when experiencing your color branding?
When selecting colors to mix and match, keep in mind HIGH CONTRAST = HIGHER VISIBILITY . You want your viewers to be able to read your content easily and fast. Below are just a few suggestions of great color combinations. There is some real chemistry between these colors!
Vector Graphics: Image created using mathematical lines and curves.
Raster Graphics: Image made tiny squares (pixels) with color information.
Selecting between millions of fonts is a very difficult task but knowing the message that each font is telling your customer can help you pick one a lot easier and faster.
CMYK (Cyan – Magenta – Yellow – Black) Most common printing mode
RGB (Red – Green – Blue) Most common for web graphics such as your website
There will be a huge color variation in colors. We recommend working on CMYK to be able to print colors as close as possible.
The purpose of a sign is to let your potential customers know 4 things.
Who you are – What You Do – How are you different – Where to reach you